Privacy Policy

Last Updated: January 12, 2026

At Swayamvarams, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our matrimonial services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide when registering, including:

  • Name, age, gender, date of birth
  • Contact information (email, phone number)
  • Physical characteristics (height, weight, complexion)
  • Educational and professional details
  • Family background information
  • Religious and cultural preferences
  • Photographs and horoscope details
  • Values assessment data

Automatically Collected Information

  • IP address, browser type, and operating system
  • Usage data and interaction with the platform
  • Device information and location data (with consent)
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use your information for the following purposes:

  • Matchmaking Services: To create your profile and provide personalized match recommendations
  • Communication: To facilitate messaging between users and send service-related notifications
  • Verification: To verify your identity and prevent fraud
  • Service Improvement: To analyze usage patterns and improve our platform
  • Payment Processing: To process subscription payments and refunds
  • Legal Compliance: To comply with applicable laws and regulations
  • Safety & Security: To detect and prevent abuse, spam, and fraudulent activities

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • With Other Users: Your profile information is visible to other registered users for matchmaking purposes
  • Service Providers: We may share data with trusted third-party service providers who assist in operating our platform
  • Legal Requirements: When required by law, court order, or governmental regulation
  • Safety & Protection: To protect the rights, property, or safety of Swayamvarams, our users, or the public
  • Business Transfers: In connection with any merger, sale, or acquisition of the company

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • Encryption of data in transit and at rest
  • Secure authentication and access controls
  • Regular security audits and penetration testing
  • Employee training on data protection
  • Incident response procedures

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

5. Your Privacy Rights

You have the following rights regarding your personal data:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and personal data
  • Data Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to certain data processing activities
  • Restriction: Request restriction of data processing
  • Withdraw Consent: Withdraw consent for data processing at any time

To exercise these rights, please contact us at privacy@swayamvarams.com

6. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations. When you delete your account, we will delete or anonymize your personal information within 48 hours, except where we are legally required to retain it. Backup copies are retained for 90 days.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

  • Essential Cookies: Required for platform functionality
  • Analytics Cookies: Help us understand usage patterns
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings, but disabling certain cookies may affect platform functionality.

8. Third-Party Services

Our platform may integrate with third-party services (payment processors, SMS providers, etc.). These services have their own privacy policies, and we encourage you to review them. We are not responsible for their privacy practices.

9. Children's Privacy

Our services are intended for users aged 18 and above. We do not knowingly collect information from individuals under 18. If we discover that we have collected data from a minor, we will promptly delete it.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of the platform after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: privacy@swayamvarams.com

Support: support@swayamvarams.com

Address: Swayamvarams, Privacy Department

Additional Information for EU/UK Users (GDPR)

If you are located in the European Union or United Kingdom, you have additional rights under GDPR:

  • Right to lodge a complaint with a supervisory authority
  • Right to object to automated decision-making and profiling
  • Right to restrict processing of your data

Our lawful basis for processing your data includes consent, contract performance, legal obligations, and legitimate interests.

Additional Information for California Users (CCPA)

California residents have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell your personal information.